Dr. P. S. Aithal*.
*Srinivas Institute of Management Studies, Pandeshwar, Mangalore – 575 001, INDIA,
**CannyIdeas, New Jersey, USA,E-mail :Padmanabha.firstname.lastname@example.org
***CannyIdeas, New Jersey, USA, email@example.com
Starting a own software company is the dream of many entrepreneurs and information
technology professionals due to high anticipated profit and low investment requirements. Due to increased new entrants and enhanced competition between many players, sustaining in software company business is more challenging than ever before. In this paper, we have discussed opportunities and challenges in starting a new software company in developing countries, and strategies to be adopted for ensuring its success in global competitive environment.
Keywords : Software Company, Opportunities for new software company, Challenges for new software company.
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